The Artery Enters into Special Artistic Collaboration with Award Winning Video Artist Ronen Sharabani

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New York, NY, December 6, 2016 – Renowned Art + Technology company The Artery, which is actively expanding its award winning talent base by seeking the most talented digital artists in the world, has established a special artistic collaboration with acclaimed Video Artist Ronen Sharabani, a 2006 Cannes Gold Lion Prize winner. Vico Sharabani, The Artery’s Founder and Creative Director, as well as a brother of Ronen Sharabani, made the announcement.

This new collaboration between The Artery and Sharabani has been designed for two purposes:

  • To develop and present innovative and original Video Content to museums, art galleries, and other special artistic venues around the world; and
  • To integrate Virtual Reality and other new technologies into Ronen Sharabani’s upcoming art exhibits, installations, and live special events around the world.

Regarding this new collaboration with his brother, Vico Sharabani said, “We are extremely excited about our new relationship with Ronen, a digital artist with the highest caliber of talent! Working in tandem with him, this new collaboration will allow us the first time to really ‘show off’ our skills and expertise in the world of Art, as well as our unique and innovative capabilities in the world of Technology. Ronen will be conceiving, producing and presenting never-before-seen artistic installations and experiences all over the world.”

He adds, “We want our clients to know about this new collaboration because it exemplifies how The Artery can bring deep artistic conversation and experience to their advertising projects. This cross pollination of art plus technology is the DNA behind our company. Historically, we’ve delivered feature film level imagery to commercials and music videos, and the latest, interactive technologies to enhance advertising campaigns and experiential experiences. Our art plus technology expertise is what makes our company truly unique, as we bring this approach to all of our projects, large and small.”

Ronen Sharabani said, “My constant urge to create has allowed me to produce a number of well-received exhibits so far, but as a solo artist, there have always been limits to how far I could go by myself. The exciting new collaboration with The Artery allows me to make a major jump to the next level. The Artery is a very high-end post house that compliments my work process as we both combine art and technology in innovative ways. By joining forces, we break the borders and barriers of what has been possible so far within the worlds of digital art and VR. The Artery is truly a unique company, and Vico has always been a person who can stretch the limits of computers and their capabilities. He is a highly improvisational artist, has mastered the blending of Art and Technology, and can create imagery from the 5% of hidden software that you can’t easily get from plug-ins. I am really looking forward to see what the future will bring!”

The Artery’s new relationship with Ronen Sharabani adds to the company’s existing collaborations with other noted video artists whose works have been exhibited widely in galleries and museums in the United States, as well as China. These exhibitions include those seen at the Whitney Museum of Art, Mass Moca, The Contemporary Austin, Zhejiang Art Museum, Hangzhou China, and many more.

ABOUT UPCOMING & RECENT RONEN SHARABANI PROJECTS:

At present, Sharabani is preparing for his next solo art exhibition, which will take place at the Nahum Gutman Museum of Art in Tel Aviv starting on December 20th. Entitled “Snap to Grid,” Sharabani’s new work, which he calls a “Smart Exhibition,” will be comprised of imagery projections against a very large wall at the museum. “Snap to Grid” will include computer renderings and 3D environments which will also be translated to VR. Sharabani and The Artery hope to export this VR experience during early 2017, to a live installation located in New York’s Union Square. As such, people in New York will be able to experience the same imagery simultaneously with people physically located at the Gutman Museum in Tel Aviv.

In late September 2016, The Paul E. Singer Foundation sponsored a collaboration between Start-Up Nation Central and Artis to create an interactive showcase of the innovations in the Israeli art world and art-related technology solutions. The event, which featured a talk and presentation by Ronen Sharabani, was held at Sotheby’s New York, in front of an audience of more than 150 New-York collectors, art curators, and business related executives from the art industry, and was the first in a series of events.

Additionally, Sharabani, in conjunction with technology supplied to him by The Artery, also presented a large projected exhibit at the Contemporary Austin during May 2016. His exhibit was presented in celebration of the Driscoll Villa at Laguna Gloria’s hundred year anniversary. For the event, Sharabani created a site-specific outdoor and indoor video projection, entitled “Matchbox,” featuring Israeli dancer Iyar Elezra of the Batsheva Dance Company, with music by Avi Belleli. Matchbox’s running time was 15 minutes on a loop – the projection ran for two hours. For more info about this exhibition, please see: http://www.thecontemporaryaustin.org/event/ronen-sharabani/

Regarding Sharabani’s “Matchbox” exhibit in Austin, Andrea Mellard, the Director of Public Programs & Community Engagement with the Contemporary Austin Museum, said, “Ronen Sharabani transformed the museum’s well-known architecture using cutting-edge technology. The incredible projections of his project ‘Matchbox’ made familiar details hidden, while his powerful imagery seemed to emerge into three-dimensions. People who know and love the building could not believe their eyes.”

ABOUT RONEN SHARABANI:

Ronen Sharabani, a 2006 winner of the Cannes Gold Lion Prize for “Best Creative Commercial,” lives and works in Tel Aviv, Israel. Ritual, struggle, faith, and politics take center stage in his works, not for didactic purposes, but as the gateway for transformational experiences.

Profoundly influenced by his experiences in his home country of Israel, where his Israeli “survivalist” thinking has colored his artistic perceptions and POV, Sharabani’s films and videos blend movement, performance, architecture, and light into intensely visual and sensory projects. Musical scores, replete with chanting and techno-like sounds, often overlay Sharabani’s moving images, allowing his films to be at once secular and spiritual.

Sharabani’s recent Art Exhibitions include “Matchbox” at Austin’s Driscoll Villa in celebration of the Laguna Gloria’s hundred year anniversary (May 2016); his public installation entitled “Blocks,” a centerpiece at the Musrara Mix Festival in Jerusalem in 2015  and “Chairs,” another of his public installations, which was featured during “White Night” in Tel Aviv in 2014.

During the course of his career, Ronen Sharabani has worked for a number of film, advertising and production companies, including The Artery, McCann-Erickson, Dreamworks, and Gravity VFX/Tel Aviv. Sharabani was Lead Compositor on the 2012 film “A Late Quartet,” and was Flame Compositor on the 2008 film “Ghost Town. He also served as the On-Set Digital FX Supervisor, while working with Rhino FX, on John Sayles’s 2004 feature film, “Silver City.”

In 2015, Sharabani appeared as himself in the short documentary film interview “Art in Clubs.” He earned a Certificate as a graduate of the New York Studio School, which he attended from 1999-2003.

ABOUT THE ARTERY:

Based in New York City, The Artery is a highly regarded Art +Technology company that designs, creates and produces unique and compelling visual content across all screens. The company has established partnerships with iconic brands, ad agencies, and entertainment studios to create high profile and compelling visual content for feature films, TV programs, commercials, music videos and art installations.

Utilizing breakthrough technologies, The Artery’s uniquely talented, curated teams -- which include its Virtual Reality/Augmented Reality unit, led by Creative & Technical Director Ronen Taschum, and its Experiential arm, led by Creative Director Yaron Tsinman -- also create stunning virtual reality content, experiential brand events, and 360-degree experiences for clients around the globe. The Artery offers custom-tailored A-teams and production pipelines, focused solely on efficiently achieving outstanding results.

With its global perspective, top-tier talent, newest technologies and unlimited creative capabilities, The Artery has the proven expertise to efficiently deliver extraordinary content, branding, and multimedia experiences, worldwide.

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